To celebrate the new season, we've made available an exclusive 10% off all purchases for our loyal blog readers. Simply add the promotional code LFWEQ09 at checkout to qualify for your immediate discount.
Meanwhile, the team here at Equa are all suitably style-savvy and trained to give you great styling advice, personalised to your look and needs, both online and in our Islington boutique. And one of my absolute favourite parts of owning Equa is seeing beautiful ethical fashion ranges go from showroom to shop-floor, and hopefully to your wardrobes!
Even at this early stage of a new season, between us we can spot the hottest fashion stories coming through. Here are our insider style tips:
Flexible dressingWe're definitely seeing a move from distinctly tailored pieces for smart events and casual pieces for weekend towards items that can move more fluidly between many occasions. As a general eco style rule we definitely say buy less and buy better, both in terms of quality and the amount of use you will get from a garment. We love to see in our new ranges, garments that will suit a laid-back style but also can be easily dressed for a meeting or a party.
Designers to try: People Tree, Alchemist, Outsider
Pieces to see: People Tree Owlen Jersey Dress (pictured), Alchemist Sheer Silk Dress, Outsider Slouch Pencil Skirt
Layering
An easy way to get through the transitional seasons, when it's neither overly warm nor too chilly, layering is definitely still a popular choice for Autumn Winter 09. We recommend experimenting with layering rather than opting for the every-day tops over vests look.
Try blouses under party dresses, belted oversized cardigans over shorts, vests on top of long-sleeved tunics. Head for the unexpected. It won't always work, but when it does you'll find a new favourite outfit for life. Take your pick from the expanding collection of organic cotton items at Equa, perfectly weighted pieces for layering.Designers to try: Stewart + Brown, Annie Greenabelle
Pieces to see: Annie Greenabelle button pleat dress, Stewart + Brown gathered tank
Winter bluesWe mean winter blues in a good way of course! The entire blue-toned spectrum, including aubergine, plums and purples, provides the most striking alternative to perennial winter black and grey this season.
We find it's a colour range that flatters most skin tones and hair shades, though we must admit it looks simply stunning on pale-skinned brunettes.
If you can't face yet another draining grey day, popping on something a little regal will lift your complexion and your spirit. Want to introduce the colour sparingly, then opt for an accessory, like Matt & Natt's purple pool bag.
Designers to try: Nancy Dee, Matt & Natt, Kuyichi
Pieces to see: Komodo Ellie dress (pictured), Matt & Natt Fairbank Pool bag, Kuyichi Mimoza cardigan, Nancy Dee Queenie dress
Statement jewellery & accessoriesWe love, love, love our jewellery & accessories designers. We just know that our chunky brass pieces from Made will be best-sellers this season (fab Christmas presents too, by the way), and Leju's boldly coloured larger necklaces are simply transforming against a simple neckline.
I especially adore the Made Hayley Mardon rhombus Necklace, pictured. Born in Zimbabwe, Hayley is a graduate of the prestigious jewellery design course at Edinburgh College of Art, where she won a Precious Metal Bursary Award. This beautiful piece will be pride of place in my own jewellery box!
As far as bags go, Equa will be stocking Matt & Natt's fantastic new holiday collection. Suitable for vegans, expect a funkier spin on the classic Matt & Natt shape, at fantastically affordable price points.
Designers to try: Made; Leju
Pieces to see: Made Hayley Maron Rhombus, LeJu Mora necklace
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