Equa Blog - News, Views and Ethical Styling...

Thursday, 17 December 2009

Forthcoming sale sneak preview!

Snowflakes have been floating down past our shop window this week! We’re feeling all whimsical – and warm (given that we’re inside). We just couldn’t wait to share with you the desirable items that we’re celebrating and already planning to put on sale in the New Year. Hurray.

First up is the knockout Magic Sweater Dress by style conscious Dutch brand Kuyichi. This slinky little knit number is created with a wonderful blend of cotton, viscose and luxurious angora.

In a wildly dazzling electric blue, it hugs the body in all the right places, giving you sexy curves, and is perfect for Winter layering – whether with tights or skinny jeans. It’s a firm favourite with our sale assistant Marta - in fact she put top it of her Christmas wish list this year!

Its V neck combines a flattering ribbed centre that reaches down to a deep ribbed hem. This ribbing also carries along the elbows through to the wrists, creating form as well as detail.

Usually costing £85, Marta will be delighted it’s on sale for £59!

Another figure friendly dress we can’t take our eyes off this season is the Edun Homonid dress. Good on Ali Hewson and her team! It has got a gorgeous, suggestive high round neckline with its edgy slash detail crafting such style that there’s no need for a necklace this time. It also provides a keyhole button at the back.

Classical with its long sleeves, it is made with 100% organic cotton jersey in a blue/grey colour that reaches down to the knees. It can be worn in many ways, from its original proud and effortless appearance, to being accessorised up with a wrap belt and killer heels, or even paired with a smart tailored jacket for some office chic. The price has been cut from £159 to a well-worth-treating-yourself price of £97.

We were talking today about how you can’t really go sale shopping without purchasing a stable pair of jeans to wear through the seasons. You can’t, can you?

We’ve got style substance - in the dark indigo and yellow top stitching variety - with Kuyichi Lil Jeans. I really like these as they are youthful and slim fitting, and able to show off a lady’s legs. They are a harmonious design for women with slender frames, and they can work in a seamless combination with a feminine smock blouse (such as the Alchemist silk blouse) or with tunic. The jeans not only look good but they are incredibly comfortable -with organic cotton denim softness that has been combined with 2% elasthane . They also offer practicality with five pockets and an extra internal hip pocket. At £68 instead of the usual £95, we hope you’ll enjoy!

If you’ve been waiting to get your hands on an ideal bag with plenty of room and zipped pockets for all your on-the-go gadgetry, then look no further than the Jorja Vegan Handbag by Matt & Nat. Each fairly traded handbag is lined with faux suede made from 18 recycled plastic bottles! This classic style bag - a cognac brown colour with antique brass hardware detailing and tone on tone stitching - is lifted into time with its contemporary glossy edge. Other features include a magnetic snap closure and an external zip pocket suitable for reaching any travelling essentials quickly. Usually the bag is £165 but it’s going to be on sale for a scintillating £115.

There are plenty of other items on offer including shoes and sexy lingerie! So watch this space for us to say the sale’s now open! The great news is that if you don’t feel like going out into the bitter cold Winter streets yourself, you can enjoy the sale just as much from our online boutique.

Gorgeous garments and accessories, also included in the sale:
Empire Line Dress by Annie Greenabelle
Price: £57 Sale Price: £45

Hendrix Ankle Boot by Beyond Skin
Price: £160, Sale Price: £112

Violet Haze Chemise by Enamore
Price: £89, Sale Price: £58

Doll Quilt Shoe by Terra Plana
Price: £120, Sale Price: £84

Equa's January sale - get seeking!

Party dress of the week!

Sexy spin moment: the People Tree Owlen Dress. This LBD will get you rocking around the dance floor at any Christmas party.

For £55, this V neck jersey dress is cut to achieve style- jealous glances and hot date offers with its super soft organic cotton fabric.

Its sexy petal skirt and curved hemming drapes to form the front of the dress that reveals a teasing, shorter fitted underskirt.

You can fall head over heels in love with this dress, particularly when teamed with a pair of bright red tights and some dancing shoes!

Now, where's that mistletoe?

Don't forget about free Christmas delivery (within the UK) - the offer ends 22nd December!

More womenswear to party in
Evening wear
Gorgeous day dresses
Accessorise up with tights
Accessorise up with jewels

Tuesday, 8 December 2009

Party dress of the week!

Ahh! Annie Greenabelle. I’ve noticed that Equa shoppers often pick these feminine dresses off the clothes rack and encourage them to do a little spin on the hanger. This Annie Greenabelle Scoop Back Party Dress, for £72.00, is no different.

It’s got an absolutely divine shape to it, just asking to be swooshed and swirled on the dancefloor, as the design is cut so that it falls to mid thigh. Made from organic cotton and reclaimed fabrics, it’s got a unique vintage feel without losing any contemporary style with its black organic cotton jersey strap.

This strap boldly meets the beautiful reclaimed cotton floral print fabric for a high waist, and is adorned with a gorgeous contrast black bow. Black contrast binding at the side front pockets and a thick panel at the hem perfectly frames the figure.

The deep scoop back will reveal the party girl in you, while the neckline is classically elegant. It could be worn with a skinny tee underneath to keep the look casual, but our advice is to wear it by night as it will look ever so glam paired with some sexy party heels and black tights.

Don't forget about free Christmas delivery (within the UK) - the offer ends 22nd December! 

More party dresses - for night
More party dresses - for day
Jackets for winter
Jewellery to glam up with

Last minute stocking fillers!

Looking to style buy some last minute stocking fillers? We’ve got some lovely ideas that will ensure your stockings won’t stay hung up on the mantelpiece for long!

This fabulous and bright Saffron Winds Recycled Rice Bag Purse, £9.00 is a handy little friend to cheer you up and find a place for all those remaining coins after the big Christmas spend. Handcrafted by landmine and polio disabled artisans in Cambodia who are part of a fair trade group, it is made from a combination of recycled rice and fish sacks – hence the colourful design.  It’s got two open pockets as well as front velcro fastened coin pocket and a zip pocket. We suggest you pop some fair trade chocolate coins in for a real treat.

We all welcome essentials at Christmas and I just find the dazzling blue and contrast green logo of these Pants to Poverty Organic Boxers to be an antithesis to those suggested winter blues.

They are a designer bargain at £10, particularly as they are created with the quality softness of Fairtrade Foundation organic cotton. I particularly like the cheekiness of the green printed bull motif – a symbol of corporate wealth - that pokes a bit of fun at greed by taking on a Hindu spiritual dimension.

If tights are more essential for the New Year parties to come, then the G=9.8 Footless Tights for £22.00 are fabulously stretchy and thick with a 60 dernier look.

Produced ethically in France using a pine pulp viscose and the elasticated goodness of LycraWear, these are just perfect for wearing under dresses and tunics and your favourite pair of peep heels. The tights come in flamboyant red as well as the more classic black or ash grey.

It’s just lovely giving some new jewels as a gift as you can see your loved ones wear them, and this Just Trade Zola Bangle is just, well wonderfully eco! Made under the Zoe Project, a Peruvian grassroots fair trade organisation that supports creating quality contemporary jewellery and accessory collections, it ensures women and young people earn a decent and, most importantly, stable income.

At £18.00 this particular bangle is worth every penny, having been made from cedar wood offcuts from a local craftsman’s carpentry business within Lima, before being wrapped in the colourful Peruvian cotton in a choice of either berry red or this gorgeous teal.

For an array of colours, go for the LeJu Uva Earrings for £50.00. The vegetable ivory that these are made from are a real conversation starter – particularly as you can state that it naturally originates from the floor of the rainforest and is very hardwearing – and bound to receive compliments!

Drop earrings are so in fashion (think Eva Longoria and Jessica Alba), and when offset with silver plated ear hooks, the little carved disks that each have a cute message carved around the edge – such as ‘friendship’ or ‘smile’ – give it a real contemporary flavour!

If there are relatives staying who want some private afternoon nap time amidst the bustling activity, or you know a friend with eager children who need a signal to not jump on the bed and interrupt the rare festive treat of a lie-in, then the fairly traded Eco Boudoir Eye Mask, £35.00 is a luxury solution.

Made from silk and printed with either a flyaway red or pine grey/black design, it offers ultimate relaxation, particularly after a relaxing bath soak. Easy to pop over your eyes with its elasticated strap, it’s very soft with its very soft with its black hemp/silk lining. It is presented in a gorgeous pouch with a matching print trim.

Don't forget about free Christmas delivery (within the UK) - the offer ends 22nd December! 

More stocking filler ideas
More jewellery
More bath & body treats
Sexy lingerie and underwear - for him & her

Thursday, 3 December 2009

Party dress of the week!

Most definitely deserving of party dress of the week status, the OUTSIDER Circle Pleat Neck Dress is a gorgeous, stylish LBD that can help you look stunning for both work and play. It’s easy to sparkle it up with the appropriate jewellery or  some wonderful bright high heels!

Sleeveless so that it can be worn through the seasons, you can dance the night away – or add an extra layer by teaming it with the OUTSIDER blazer.

Available in sizes UK 8-14 for £79.00, it’s cut from wonderfully soft black linen and features the luxury of a sustainable hemp silk mix satin semicircular shine detail around the neckline, and satin binding around the arm holes.

Fastened at the front with lovable and showy black crystal buttons, the dress comes with the versatility of an elasticated waist band, just in case you eat too much Christmas pud!

More Equa party dresses
More from Outsider
More Style Tips

Wednesday, 2 December 2009

Winter warmers & boots

That Nancy Sinatra must have been talking about the Po Zu Pep Sheepskin Boots when she said, “These boots are made for walking”. Po Zu’s ankle boots, £142.00, are incredibly comfy and warm as they are lined with sheepskin! Nancy did however forget to mention that they will stamp eco style on the pavement as you go.

You can wear them with jeans or tailor cut trousers and they are just perfect teamed with some cosy knitwear for an after-Christmas dinner amble. Produced ethically within the EU, the leather is neither dyed nor bleached – the leather is tanned naturally with vegetable extracts.

The rubber is pure vegetable latex obtained the traditional way from the sap of the Lectae hevea tree, while the sole and packaging is made from tough coir (a mixture of coconut fibre and natural latex). I love what the makers of these boots suggest: the biodegradable shoe box they come in can also be used to grow seeds!

If you are looking for a pair of boots with urban sophistication then go no further than Terra Plana’s Haiti Boot for £150.00. These are low-heeled (just 2 inches) to give you a little height without you losing the ability to keep up with fast-paced city life. As they are mid-length, they can be worn easily with jeans. Available in chocolate brown or black vegetable tanned leather with the usual Terra Plana recycled memory foam for comfort, they boast a sexy back panel of either dark brown suede or textured woven laces, which I just adore!

For an ankle boot that will approriately suit the classic LBD look or some skinny jeans, why not enjoy the utter elegance of the Beyond Skin Hendrix Ankle Boot for £160.00? Black hemp is given a treat with an attractive black patent trim at the ankles, and there's a purple lining that will show when worn to tease any admirers.

I love cosy pairs of gloves to keep my fingers frost-free, but I see so many pairs of gloves that are warm but forget to embrace the chic. Shocking really.

The solution? These People Tree Feather Knit Gloves for £17.00 that utilise feather and fan stitch are just the ticket. Lovingly hand knitted for People Tree by Kumbeshwar Technical School in Nepal, I especially like the jade green colour as it really highlights the stitch design. And you can get a matching beret that will prevent ears from getting all chilly and pink.

It’s time to adorn yourself with a jacket that has a warming colour and fight off any winter blues. Embrace the classic tailored design of the Cecilia Hammarborg Mandarin Coat, for £245.00. Made ethically here in London, it’s simplistic with its impeccable cutting and craft yet it creates a dramatic shape effect with its back of wide pleats, a high collar (that will keep the breeze out) and puff shoulders. The covered buttons add pretty, modern detail while remaining fully functional.

The perfect winter boots
More winter warm accessories
More from People Tree
More from Terra Plana
More from Beyond Skin 
More from Cecilia Hammarborg