Equa Blog - News, Views and Ethical Styling...

Wednesday, 3 February 2010

New Ethical Labels at Equa for Spring 2010

It's the time of year when many things are going on in the background at the Equa Boutique.  The Winter Sale is coming to an end, and we're preparing the shop for the Spring season that will be coming in over the next few weeks. We're also looking at Autumn/Winter 2010 with Pure and London Fashion Week all happening in February.  Both shows are now excellent for finding new and exciting ethical fashion labels.  This season sees many new labels at Equa which were found at shows like these: 

This international label works with MADE-BY, the organisation that helps fashion companies create an ethical supply chain.  Our collection from Jackpot this season will feature the Jackpot Organic 'Donation Tee'. For every t-shirt sold, Jackpot donate 5 Euros to Indian agricultural cooperative, Chetna who help Indian farmers produce organic cotton.

Julia Smith Made In Africa

Equa is no stranger to Julia Smith, however this new diffusion line from Julia Smith is a new direction for the London designer.  Made in Ghana Julia Smith works with a skilled batik printer Marian Essel and have formed a co-operative in the suburbs of Accra, Ghana's capital city

Using traditional African Batik prints Julia Smith has produced a collection of dresses that retail between £32 - £70.  In this Julia Smith picture: Luna Splash Dress £40 and Miami Jacket £70.

Junky Styling

The East London designers from Junky Styling are renowned for reconstructing unwanted suits and men's shirts making them into a whole new outfit.  Well this season Junky Styling is coming to Equa in the shape of two beautifully designed dresses.

The Audrey Shirt Dress, pictured, is made from men's shirts and comes in this blue pin stripe or a pink herringbone. Available from late February for £140.

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This French label designs classic collections that are essential for every wardrobe using organic cotton and other sustainable fabrics such as bamboo.

The Robyn draped tunic dress is made from Modal - a fabric derived from wood pulp. Available at the Equa boutique from early March at £65.