Equa Blog - News, Views and Ethical Styling...

Thursday, 23 October 2008

Your Wardrobe's Water Footprint

We hear a lot about our carbon footprint and the need to reduce it, but do you ever think about your water footprint?

On the Water Footprint Network (WFN) website you can calculate your individual water footprint. The links between domestic water use and the size of your footprint are fairly obvious but I found the section on virtual water use particularly thought provoking. The virtual water content of a product refers to the sum of all the fresh water required to produce it. Along its various stages of production one cotton shirt for example requires approximately 2,700 litres of water to produce (See the WFN product gallery for more details). The effects of this consumption are felt most keenly in the areas where the cotton is grown, often in semi arid conditions in developing countries. The consequences of intensive irrigation can be disastrous. In Uzbekistan drawing water for irrigation from rivers that feed the Aral Sea caused it to loose 60% of its area and 80% of its volume between 1960 and 2000 (See The water footprint of cotton consumption).

This highlights to me the importance of choosing less 'thirsty' materials such as hemp and utilising recycled fabrics. Or in the case of cotton going for organic cotton. Organic cotton is preferable to conventionally grown cotton for several reasons. Fertilizers, pesticides, and insecticides all require water to dilute them. Moreover the crop rotation system used in organic farming allows the soil to have better water retention due to increased organic matter in the soil. In addition precious water supplies are less likely to become contaminated from run-off of agricultural chemicals used in the cotton fields.

From left to right: Recycled Parachute Dress by Debbie Little, Hemp/Silk Hobo Dress by Julia Smith, Organic Cotton Rennie Jeans by Ruby.

Monday, 20 October 2008

Equa loves the Luxe Card

Equa has recently become a member of the Luxe Card which is a luxury lifestyle loyalty card. It is mainly for West Londoners, however Equa has joined their online ethical fashion section. All members of the Luxe receives discounts at countless boutiques and high street stores as well as spas, gyms and more.

Visit their site for more information http://www.theluxecard.com/

The London Boutique

We are so proud of Equa's new look we just want to post some more pictures!

Thursday, 16 October 2008

Equa In Grazia

The fabulous bronze Hobo Dress by London designer Julia Smith, now avaliable at Equa, features in this week's Grazia magazine.