Equa Blog - News, Views and Ethical Styling...

Thursday, 10 September 2009

Komodo launch heralds a new AW09 season at Equa!

It's our mission to bring you ladies the most stylish, affordable and ethical fashion collections out there, and we think we've hit gold on all three of those magical ingredients with a brand new arrival for Autumn Winter 09. For the first time, we'll be stocking key pieces from much-loved ethical fashion brand Komodo.

At nearly 20 years' old, Komodo is truly an ethical fashion range ahead of its time. While the UK high street began building itself a mountain of poor quality, unethically manufactured, fashionable for a nano-second clothes, Komodo founder Joe Komodo was busy designing easy to wear, timeless pieces in environmentally-friendly fabrics, made under the principles of fair trade and in small factories that could be monitored.

But it's not just Komodo's ethical foundations that make it a shoe-in for our wardrobes this season. We also love the instant wearability of a Komodo item - it will fit seamlessly into your current wardrobe - and the affordable prices. It feels great to be offering you another range at high street prices without high street pain!

We predict the Komodo Shang shift dress in charcoal grey pictured above will be a best-seller. Cut to fit and flatter a feminine shape, with twist detail at front and back, raglan sleeves and a wide neckline, it's Breakfast At Tiffany's chic, and only £78. Mark this one down as a new wardrobe staple and breathe a sigh of relief each time you have precisely 30 seconds to muster up a look smart enough for a meeting or early evening drink.

Nodding to AW09's boyish trend, Komodo's Kay skirt adds cute braces to a tulip skirt, while the Otis pleat-front shorts are just calling out for a pair of brightly coloured opaques. Looking for something for lazy Sunday strolls? Try the Ellie dress or Ollie blouse, made from organic cotton, and trust that you're doing your bit for cotton farmers too.

Watch this space for more news about new brands at Equa and the Autumn Winter 09 trends we predict are on the rise!

Shop Komodo here
See all new season arrivals at Equa

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