Monday, 22 June 2009
Wimbledon Chic 2009
At Equa we can't wait for Wimbledon to start this year... and because it starts this afternoon we were inspired to put together an ethical outfit perfect for playing tennis, and here it is as modelled by our very own Thalia sizing up the competitors!
Monday, 15 June 2009
June Window is all Black and White
Our June windows have a monchrome theme. 
Mannequins From Left to Right:
Mannequins From Left to Right:Friday, 12 June 2009
Daisy Lowe in The Observer Magazine in Equa's Show Stopping Dresses!
After The Observer Ethical Awards last week, The Observer Magazine had a dedicated ethical issue (7 June 2009) which included Daisy Lowe in some show stopping dresses including two from Equa!Sika Black Bow Dress £149
Debbi Little Ink Blue Parachute Dress £299
Wednesday, 27 May 2009
Veja Taua Trainers - New for SS09
Just when I thought I couldn't love any trainers more than the Veja Volley's we get in the new Veja Taua for Summer 2009... This style is so cute and perfect for hot summer days with a sun dress - what about teaming these 'Sun Yellow' Taua with the fab Annie Greenabelle Floral Shirt Dress that we've also just had delivered... can I justify another pair of trainers?
Monday, 18 May 2009
May Windows
This month's windows are all about the accessories. I took inspiration from Terra Plana's Dida shoes which are made using relcaimed quilt fabric from Pakistan and brought in a vintage patchwork quilt to add to the theme. The coral sections on the quilt are a hot colour for this summer and set off the organic silk Elenora Dress by Amana perfectly.
The wooden ladder is excellent for showcasing this season's sexy heels. From the bottom of the ladder we have the Juniper shoe by Terra Plana, classic pin-up girl style Ruby shoes in pea green by Beyond Skin, the aformentioned Dida quilt shoes by Terra Plana, cork Serena wedges by Beyond Skin, and floral print Sammy shoes also by Beyond Skin.
The second mannequin is wearing Edun's Nyasa Tunic tucked into Fafi denim shorts by Kuyichi. These shorts are a fantastic flirty 80's retro shape. Bring on the summer sun!Thalia x
Saturday, 2 May 2009
Wedding Bells at Equa
The girls from the Equa boutique shut up shop last weekend to attend Penny's (the owner of Equa) wedding in the Lake District. It was everything you could wish for in a wedding: beautiful, emotional and with an idyllic setting.
We couldn't resist the chance to show off some of the best of this season's elegant offerings from Equa.
Here is the lovely Marta in a gorgeous silk blouse by Alchemist.
We couldn't resist the chance to show off some of the best of this season's elegant offerings from Equa. Here is the lovely Marta in a gorgeous silk blouse by Alchemist.
Wishing Dan and Penny a long and happy marriage.
Thalia x
Thursday, 16 April 2009
Ethical Holiday Wardrobe
I’m about to go off on a two week city holiday and as it’s my honeymoon I’ve been planning my wardrobe very carefully. Being the buyer at Equa I have great access to a wonderful collection of ethical labels and this season I’ve been spoilt for choice over what to choose from.
With that I need some classic separates and where better to look than Stewart Brown and Annie Greenabelle. My Annie Greenabelle Polkadot Blazer is a must and this Annie Greenabelle Grandpa Blouse is perfect for chic casual when wearing with jeans, and this season’s StewartBrown tees are as ever perfect for everyday wear.
As it will be early May I will still need jackets and I’ll be taking my Sika Rain Coat from three seasons ago (click here for Sika’s new season Mac), and my favourite new season purchase - the Kuyichi Leiko Jacket.
Penny x
The most obvious thing that I needed for a city holiday was a great pair of tailored jeans, especially in Rome and Paris where everyone is so well dressed. My favourite jeans are my Del Forte Calla’s. I have two pairs, one in this season’s Cielo wash, and the other in the Black Out from two seasons ago (and with my careful cool washing with my eco balls the black is still beautifully black).
With that I need some classic separates and where better to look than Stewart Brown and Annie Greenabelle. My Annie Greenabelle Polkadot Blazer is a must and this Annie Greenabelle Grandpa Blouse is perfect for chic casual when wearing with jeans, and this season’s StewartBrown tees are as ever perfect for everyday wear.
As it will be early May I will still need jackets and I’ll be taking my Sika Rain Coat from three seasons ago (click here for Sika’s new season Mac), and my favourite new season purchase - the Kuyichi Leiko Jacket.
Obviously I wanted some spring dresses to wander around my two favourite cities in. I have many dresses from past season from Edun, Annie Greenabelle and Alchemist, but I just couldn’t resist the Amana Eleanora Dress. Wearing it with leggings and ballet pumps makes it a great day dress, and then with heels and sheer tights it can take me to dinner and dancing.
Shoes was something I needed to think about carefully, I needed something for all that walking we’re going to be doing so my Veja Grey/Black trainers are definitely in the holiday bag. For a more tailored look I have a great pair of Terra Plana boots that have a small 1” heel (from a past season) and some great La Lesso Ballet Pumps.
With all that in my suitcase I’m hoping that my romantic notion of overnight train travel won’t be ruined by my new husband complaining about having to lug it around! Wishful thinking? We’ll see!
Penny x
Wednesday, 8 April 2009
Win a Personal Style Consultation with Equa and Think Style
Do you dream of being an ethical fashionista but don’t know where to start? Here’s your chance.
Equa have teamed up with Think Style to celebrate the launch of the Think Style website by offering the chance to win a wardrobe consultation and personal shopping session worth £350 with stylist and Think Style founder Zoë Robinson.
Think Style aims to show clients how to dress ethically without compromising on style, helping them to gain a deeper understanding of sustainability in fashion. Think Style offers creative, original advice in response to individual needs, lifestyle and budget.
The wardrobe consultation is a three hour session for women, in which Zoë will come to your house and review your wardrobe, offering recommendations for customisation, alterations and showing you fresh new ways to put outfits together. Zoë will help you weed out pieces you no longer need that you can take to a swishing event or to your local charity shop.
The winner will also have the opportunity to spend one hour in the Equa boutique with Zoë and receive a 20% discount off any purchases made from the Spring Summer 2009 collection.
The competition will run from Monday 6th April until Sunday 10th May and can be entered in person at Equa’s Islington boutique or by emailing info@equaclothing.com with the subject ‘Think Style Wardrobe Consultation Competition’. Entrants must be London based.
The winner will be announced in the second week of May. Twenty runners up will receive a £50 discount on their first Think Style wardrobe consultation or half day personal shopping package, and a 20% discount at Equa on Spring Summer 2009 collections until end of July 2009.
Equa have teamed up with Think Style to celebrate the launch of the Think Style website by offering the chance to win a wardrobe consultation and personal shopping session worth £350 with stylist and Think Style founder Zoë Robinson.
Think Style aims to show clients how to dress ethically without compromising on style, helping them to gain a deeper understanding of sustainability in fashion. Think Style offers creative, original advice in response to individual needs, lifestyle and budget.
The wardrobe consultation is a three hour session for women, in which Zoë will come to your house and review your wardrobe, offering recommendations for customisation, alterations and showing you fresh new ways to put outfits together. Zoë will help you weed out pieces you no longer need that you can take to a swishing event or to your local charity shop.
The winner will also have the opportunity to spend one hour in the Equa boutique with Zoë and receive a 20% discount off any purchases made from the Spring Summer 2009 collection.
The competition will run from Monday 6th April until Sunday 10th May and can be entered in person at Equa’s Islington boutique or by emailing info@equaclothing.com with the subject ‘Think Style Wardrobe Consultation Competition’. Entrants must be London based.
The winner will be announced in the second week of May. Twenty runners up will receive a £50 discount on their first Think Style wardrobe consultation or half day personal shopping package, and a 20% discount at Equa on Spring Summer 2009 collections until end of July 2009.
Monday, 6 April 2009
Tuesday, 24 March 2009
Top 10 Style Tips
From Ethical Fashion Forum's Elizabeth Laskar & Pamela Daniels
Fashion is what you have in your wardrobe. Style is how you live and create with it.
THE COLOURS OF YOUR PERSONALITY
A well selected wardrobe should express the facets of your personality, not just the latest trends. Know your colour palette. It will save you money and time - get your colours done.
BODY
Love and understand your body. Then learn to shop and dress for your body shape. Good posture and confidence also go a long way.
ACCESSORISE
Invest in at least 5 styles of belt - they are a great accessory and can change the silhouette of an outfit in seconds. Keep scarves, hats and jewellery to hand to easily spice up a look.
PEOPLE, PROFIT, PLANET
When you buy and article of clothing, think about the social and environmental impact attached to it - perhaps for every two items of clothing you buy... buy one ethical item.
MIX & MATCH
Think outside the box. Wear scarves as belts, wear v-necks backwards, get vintage trims, lace and sequins to add sophistication and embellishment to simple items.
NEW BEST FRIEND
Look at each item in your wardrobe as an opportunity to be styled into something unique. Your new look is only a hemline away. Find a local tailor and have fun!
FREQUENT TRAVELLER
Africa is making a big influence on our fashion - use accessories to get a hint of Africa in your look. Travel the world through your wardrobe. See La Lesso or Made's fabulous African made jewellery collections.
WORK, REST & PLAY
Work from rest... not rest from work. Then Play!
WALK YOUR TALK
Every girl needs a pair of flats - invest in a pair that are cute, comfortable and can easily fit in your bag. Forget the car, hop skip and hump your way through the day.
Be a story teller and celebrate the stories behind your clothing. Wear fashion with sole!
Fashion is what you have in your wardrobe. Style is how you live and create with it.
THE COLOURS OF YOUR PERSONALITY
A well selected wardrobe should express the facets of your personality, not just the latest trends. Know your colour palette. It will save you money and time - get your colours done.
BODY
Love and understand your body. Then learn to shop and dress for your body shape. Good posture and confidence also go a long way.
ACCESSORISE
Invest in at least 5 styles of belt - they are a great accessory and can change the silhouette of an outfit in seconds. Keep scarves, hats and jewellery to hand to easily spice up a look.
PEOPLE, PROFIT, PLANET
When you buy and article of clothing, think about the social and environmental impact attached to it - perhaps for every two items of clothing you buy... buy one ethical item.
MIX & MATCH
Think outside the box. Wear scarves as belts, wear v-necks backwards, get vintage trims, lace and sequins to add sophistication and embellishment to simple items.
NEW BEST FRIEND
Look at each item in your wardrobe as an opportunity to be styled into something unique. Your new look is only a hemline away. Find a local tailor and have fun!
FREQUENT TRAVELLER
Africa is making a big influence on our fashion - use accessories to get a hint of Africa in your look. Travel the world through your wardrobe. See La Lesso or Made's fabulous African made jewellery collections.
WORK, REST & PLAY
Work from rest... not rest from work. Then Play!
WALK YOUR TALK
Every girl needs a pair of flats - invest in a pair that are cute, comfortable and can easily fit in your bag. Forget the car, hop skip and hump your way through the day.
Be a story teller and celebrate the stories behind your clothing. Wear fashion with sole!
Subscribe to:
Posts (Atom)
