Equa Blog - News, Views and Ethical Styling...

Thursday, 3 September 2009

Organic Fortnight begins this Saturday

The annual celebration of all things organic gets underway at the weekend, as Organic Fortnight sets sail. Running from September 5 to 20th, and organised by the Soil Association, Organic Fortnight is a nationwide campaign highlighting all the great things about organic products, including organic fashion.

Up and down the UK, people in shops, schools, cafes, churches and farms will be hosting events and raising awareness about why organic is the healthy choice, the best for animal welfare and the right thing for the planet.

Equa is a long-time supporter of organic fashion - we love the fact that organic cotton clothes have been farmed in a non-toxic environment using methods of production that are safer for farmers and textile workers. It makes the items all the more beautiful in our eyes.

We imagine you've already sampled organic food, and perhaps even organic wines, organic bedlinen and towels, and organic beauty products too. If you've not chosen organic fashion for your wardrobe before, now's the perfect time to try.

At Equa, we have a range of organic cotton tops, dresses and jeans available in our online shop, and at our Islington boutique too. If you'd like help choosing your first pieces, our instore stylists will be more than happy to help! After all, every organic item that becomes a cherished piece in your fashion ensemble helps to eliminate the serious health risks that intensive non-organic cotton farming poses for workers.

Organic pioneer Stewart+Brown (AW09 season is pictured above) is one of our most loved casualwear ranges. As well as using organic cotton, items are also dyed using low-impact dyes, and 1% of proceeds from sales are donated to charity.

For a perennial staple, we'd highly recommend the long pointelle tank. It's a classic racer shape and so delicate and soft to the touch we recommend it gets washed with your favourite lingerie! It's currently reduced to £31 from £45.

For an Eighties fashion twist, try the Stewart+Brown long merrow tank in blueberry. If you're particularly brave, dress with leggings and stack up the fluro bangles. It reaches mid-thigh, so if you're still sporting glowing summer legs it could even be worn as a mini-dress.

Organic jeans are another great option. Infact, we can't think of a good reason not to wear organic jeans. Switching to organic for the most worn item in our wardrobes is a small step that can have a very big positive impact. We're sure you'll love Kuyichi's skinny fit Sive organic cotton jeans, currently reduced to £92 from £120.

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