Equa Blog - News, Views and Ethical Styling...

Tuesday, 24 March 2009

Top 10 Style Tips

From Ethical Fashion Forum's Elizabeth Laskar & Pamela Daniels

Fashion is what you have in your wardrobe. Style is how you live and create with it.

A well selected wardrobe should express the facets of your personality, not just the latest trends. Know your colour palette. It will save you money and time - get your colours done.

Love and understand your body. Then learn to shop and dress for your body shape. Good posture and confidence also go a long way.

Invest in at least 5 styles of belt - they are a great accessory and can change the silhouette of an outfit in seconds. Keep scarves, hats and jewellery to hand to easily spice up a look.

When you buy and article of clothing, think about the social and environmental impact attached to it - perhaps for every two items of clothing you buy... buy one ethical item.

Think outside the box. Wear scarves as belts, wear v-necks backwards, get vintage trims, lace and sequins to add sophistication and embellishment to simple items.

Look at each item in your wardrobe as an opportunity to be styled into something unique. Your new look is only a hemline away. Find a local tailor and have fun!

Africa is making a big influence on our fashion - use accessories to get a hint of Africa in your look. Travel the world through your wardrobe. See La Lesso or Made's fabulous African made jewellery collections.

Work from rest... not rest from work. Then Play!

Every girl needs a pair of flats - invest in a pair that are cute, comfortable and can easily fit in your bag. Forget the car, hop skip and hump your way through the day.

Be a story teller and celebrate the stories behind your clothing. Wear fashion with sole!

Monday, 23 March 2009

Block Colour Window Display

Here you can see our Merchandiser Thalia putting the finishing touches to our Block Colour themed window display.

It was such a lovely week last week the boutique looked great with our new season now in. Here you can see the fab Kiilerich Balloon Dress which is our best selling style this season to date, and the great Edun Tuareg Tunic.

We also have the perfect ethical trainer Veja in a Matt&Nat bag. Also in the window but harder to spot from the picture are our lovely wallets and summer shoe collections from Beyond Skin and Terra Plana.

And here is the final result!

Thursday, 5 March 2009

New SS09 Collection now online!!

Wow - it seems to be later this year, but Spring/Summer 2009 is here! A smattering of our new lines are now available online and in our boutique... Now online is our beautiful collection from Edun, great casual wear from Kuyichi and our FAB new leather handbags from Aura Que - Hurrah!

We've got plenty more to come, I'm especially looking forward to our new Annie Greenabelle range - if you loved the Floral Party Dresses that we've been selling for the past two seasons, you'll LOVE their new Scoop Back Party Dress. StewartBrown is always a good one for Spring/Summer and we've got plenty of their super soft organic tees coming in soon (hopefully next week).

If you want to know my favourite piece from what we've got so far it has to be the Edun Tribal One Piece - it's so on trend this season and this one's in black so it's so flattering!