Equa Blog - News, Views and Ethical Styling...

Wednesday, 5 August 2009

Equa Style Tips: The perfect dress

We love a perfect little dress at Equa, and we know you do too. Hey, you're female right?! Dresses are the ideal summer garment: easy to throw on, easy to dress up for evening. Whether you’re holidaying in the city, or relaxing by a pool, this season is all about the dress.

And the good news? When it's time to put summer dresses back in storage, AW09 rolls along with its own version of the perfect little dress. But both are just a warm-up for the big event of the year - choosing that head-turning Christmas party dress. Go on, admit it, dresses are sheer fashionista fun!

We're not short of dress fans here, so it's been a lot of fun choosing our recommended dress picks for summer, a selection that will translate well to AW09 too, and a Christmas party dress for early birds. You'll find lots of Sale bargains here too - I know, we're spoiling you.

Our picks for summer dresses...

On the catwalks, Calvin Klein, Day Birger and Mikkelsen and Mulberry all showed ethereal, beautifully cut dresses in innocent pastels. You can work the trend with this fair trade white linen Alchemist Bell Dress in a flattering bell shape or with Ciel’s demure Smock Dress.

In line with the current 1980s revival, Alexander Wang designed some nostalgic body-con numbers. This organic cotton Stewart Brown Long Merrow Tank would be perfect for an afternoon in the park or drinks on a terrace.

Prints were another star of the summer runways. Edun's Tuareg tunic has got to be the perfect tunic. Made in India from fair trade sources, this tunic will be perfect for very hot days, or over jeans or leggings when the weather gets chillier.

No summer wardrobe would be complete without a maxi sun-dress. Killerich has designed the ultimate maxi dress, in this season’s hit yellow (pictured). Perfect to cool down on a very hot day in the city, or to dance at a pool party!

And on to AW09...

Ethical fashion shoppers will be pleased to hear that many trends from SS09 will carry through to autumn/winter this year, starting with statement prints, and especially timeless animal prints. The Shazia Saleem Giraffe dress, made in peace silk and fairly traded in India (pictured left and above) will be perfect worn over opaque black tights.

Shazia Saleem has also designed a Check Weave and Frill dress which plays on another runway favourite: block colours. The mix of navy blue and pale green has the perfect amount of understated elegance which will take you effortlessly from the office to evening drinks. The silk was processed without the use of chemicals, making it a truly ethical and fair trade garment.

This Ciel Sophia Dress in a beautiful purple is reminiscent of the 1980s palette seen on Marc Jacobs’ runway. Its bright colours and organic jersey cotton is guaranteed to lift your mood on a sombre winter day.

Christmas party dress treat for early birds...

The Christmas party dress: a potential end-of-year pitfall against which our other sartorial choices will be judged. Ideally, it needs to check a few boxes: affordable, stylish, sparkling without turning you into a Christmas tree. It should be fashionable and sexy, but ensure that you keep your composure in front of fellow guests, no matter how many glasses of wine you've had!

The Amana Eleanora (pictured) is the perfect dress for the occasion. Its coral pink shade is the ideal alternative to the usual red or black, and will ensure you stand out in the crowd. The fluidity of its fairly traded and organically produced silk means you’ll want to dance again and again and again in it.

The LBD is the ultimate party fail-safe. This Edun Tribal One Piece is a successful spin on the season’s hardest look: the jumpsuit. Ethically made, this outfit will flatter your every curve thanks to its perfect tailoring. This is black with a twist guaranteed to put you firmly on the office best-dressed list.

See all day dresses at Equa

See all evening dresses at Equa

Visit the Equa Sale

No comments: