Wedding Style at Equa

Wedding season is in full swing. For me it is a case of 2 down 6 to go and the eternal question of what to wear to each wedding, especially when they are within the same group of friends, must be answered. As one of the weddings was my own I can't really complain, but the last wedding I went to was on a beautiful part of the south coast near Chichester and I was proud that three outfits at the wedding were from Equa. I wore the fab Sika Empire Line Spellbound Dress which was perfect for a hot summer wedding day. My two friends wore the Debbi Little Parachute Dress and the Sika Bow Dress.

I wore the Sika Spellbound Dress with Made brass accessories to keep the African theme going.


The Debbi Little Parachute Dress needs very few accessories - the dress itself is the outfit.


Teamed with a soft white summer jacket the black Sika Bow Dress looks chic and dispels the myth that you can't wear black to weddings.









Now what will I wear to the next one..?
Happy Wedding Season! Penny

Wimbledon Chic 2009

At Equa we can't wait for Wimbledon to start this year... and because it starts this afternoon we were inspired to put together an ethical outfit perfect for playing tennis, and here it is as modelled by our very own Thalia sizing up the competitors!

Tennis skirt by Amana: The Tahini Skirt

Organic cotton tee from StewartBrown

Veja Taua Pumps

Made Horn Hoop Earrings

June Window is all Black and White

Our June windows have a monchrome theme.

Mannequins From Left to Right:

Sika Bow Dress

Annie Greenabelle Open Back Tunic
Annie Greenabelle Scoop Back Party Dress

Envirosax Reusable Bags

Daisy Lowe in The Observer Magazine in Equa's Show Stopping Dresses!

After The Observer Ethical Awards last week, The Observer Magazine had a dedicated ethical issue (7 June 2009) which included Daisy Lowe in some show stopping dresses including two from Equa!

Sika Black Bow Dress £149

Debbi Little Ink Blue Parachute Dress £299

Veja Taua Trainers - New for SS09

Just when I thought I couldn't love any trainers more than the Veja Volley's we get in the new Veja Taua for Summer 2009... This style is so cute and perfect for hot summer days with a sun dress - what about teaming these 'Sun Yellow' Taua with the fab Annie Greenabelle Floral Shirt Dress that we've also just had delivered... can I justify another pair of trainers?

May Windows

This month's windows are all about the accessories. I took inspiration from Terra Plana's Dida shoes which are made using relcaimed quilt fabric from Pakistan and brought in a vintage patchwork quilt to add to the theme. The coral sections on the quilt are a hot colour for this summer and set off the organic silk Elenora Dress by Amana perfectly.

The wooden ladder is excellent for showcasing this season's sexy heels. From the bottom of the ladder we have the Juniper shoe by Terra Plana, classic pin-up girl style Ruby shoes in pea green by Beyond Skin, the aformentioned Dida quilt shoes by Terra Plana, cork Serena wedges by Beyond Skin, and floral print Sammy shoes also by Beyond Skin.

The second mannequin is wearing Edun's Nyasa Tunic tucked into Fafi denim shorts by Kuyichi. These shorts are a fantastic flirty 80's retro shape. Bring on the summer sun!

Thalia x

Wedding Bells at Equa

The girls from the Equa boutique shut up shop last weekend to attend Penny's (the owner of Equa) wedding in the Lake District. It was everything you could wish for in a wedding: beautiful, emotional and with an idyllic setting.

We couldn't resist the chance to show off some of the best of this season's elegant offerings from Equa.

Here is the lovely Marta in a gorgeous silk blouse by Alchemist.

And the green balloon dress on yours truly is by Kiilerich. One of my favourites from this season!

Wishing Dan and Penny a long and happy marriage.

Thalia x

Ethical Holiday Wardrobe

I’m about to go off on a two week city holiday and as it’s my honeymoon I’ve been planning my wardrobe very carefully. Being the buyer at Equa I have great access to a wonderful collection of ethical labels and this season I’ve been spoilt for choice over what to choose from.

The most obvious thing that I needed for a city holiday was a great pair of tailored jeans, especially in Rome and Paris where everyone is so well dressed. My favourite jeans are my Del Forte Calla’s. I have two pairs, one in this season’s Cielo wash, and the other in the Black Out from two seasons ago (and with my careful cool washing with my eco balls the black is still beautifully black).

With that I need some classic separates and where better to look than Stewart Brown and Annie Greenabelle. My Annie Greenabelle Polkadot Blazer is a must and this Annie Greenabelle Grandpa Blouse is perfect for chic casual when wearing with jeans, and this season’s StewartBrown tees are as ever perfect for everyday wear.

As it will be early May I will still need jackets and I’ll be taking my Sika Rain Coat from three seasons ago (click here for Sika’s new season Mac), and my favourite new season purchase - the Kuyichi Leiko Jacket.

Obviously I wanted some spring dresses to wander around my two favourite cities in. I have many dresses from past season from Edun, Annie Greenabelle and Alchemist, but I just couldn’t resist the Amana Eleanora Dress. Wearing it with leggings and ballet pumps makes it a great day dress, and then with heels and sheer tights it can take me to dinner and dancing.

Shoes was something I needed to think about carefully, I needed something for all that walking we’re going to be doing so my Veja Grey/Black trainers are definitely in the holiday bag. For a more tailored look I have a great pair of Terra Plana boots that have a small 1” heel (from a past season) and some great La Lesso Ballet Pumps.

With all that in my suitcase I’m hoping that my romantic notion of overnight train travel won’t be ruined by my new husband complaining about having to lug it around! Wishful thinking? We’ll see!

Penny x

Win a Personal Style Consultation with Equa and Think Style

Do you dream of being an ethical fashionista but don’t know where to start? Here’s your chance.

Equa have teamed up with Think Style to celebrate the launch of the Think Style website by offering the chance to win a wardrobe consultation and personal shopping session worth £350 with stylist and Think Style founder Zoë Robinson.

Think Style aims to show clients how to dress ethically without compromising on style, helping them to gain a deeper understanding of sustainability in fashion. Think Style offers creative, original advice in response to individual needs, lifestyle and budget.

The wardrobe consultation is a three hour session for women, in which Zoë will come to your house and review your wardrobe, offering recommendations for customisation, alterations and showing you fresh new ways to put outfits together. Zoë will help you weed out pieces you no longer need that you can take to a swishing event or to your local charity shop.

The winner will also have the opportunity to spend one hour in the Equa boutique with Zoë and receive a 20% discount off any purchases made from the Spring Summer 2009 collection.

The competition will run from Monday 6th April until Sunday 10th May and can be entered in person at Equa’s Islington boutique or by emailing info@equaclothing.com with the subject ‘Think Style Wardrobe Consultation Competition’. Entrants must be London based.

The winner will be announced in the second week of May. Twenty runners up will receive a £50 discount on their first Think Style wardrobe consultation or half day personal shopping package, and a 20% discount at Equa on Spring Summer 2009 collections until end of July 2009.