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It's a fantastically exciting time to be in
ethical fashion as September heralds the international catwalk season and, with it, a showcase of the very best ethical fashion and beauty across the globe.
Over the space of six weeks Fashion Weeks in
New York, Paris, Milan and
London will seduce, excite and entertain us with the shapes, styles, colours and fabrics we'll be wearing for
Spring Summer 2010.
Of course, ethical fashion is about
enduring style over seasonal fast fashion, but its still vital for ethical fashion designers, especially those we stock at Equa, to stay in touch with what influential design giants like Alexander McQueen, John Galliano and emerging talents like Luella, Christopher Kane and Danielle Scutt are up to. After all, what these visionaries create now we will all want to wear in seasons to come, just the most ethical versions we can find!
Equa will be at
London Fashion Week from tomorrow onwards, spotting the most gorgeous collections and exciting fashion stories, and of course doing a thorough edit of the best of
Estethica, the ethical zone which now features over 30 ethical collections.
Meanwhile, we're also inspired by Paris and New York's Ethical Fashion Shows, both of which are hotbeds for new talent. Find out more about these on Greenmystyle.com. Click
here for Paris and
here for New York.
At Equa we're having our very own celebration of international ethical fashion & beauty. We stock ranges from across the world, here are some of our favourites:
From Europe
AlchemistAlchemist, pictured left, is a label for women who want to look feminine without being too girly. With a focus on perfect tailoring, the Dutch brand is certified by
Made-By, which means you can track production back to its source.
VejaA best-seller for us, there seems to be no shortage of fans for French ethical trainer brand Veja. To make their trainers Veja uses
organic cotton canvas from Fair Trade cooperatives in Brazil, natural latex from the Amazon Rain Forest which requires no tree felling, and 'ecological leather' which Veja developed in 2003 which is chrome-free and tanned with organic compounds only.
From the UK
Annie GreenabelleWho doesn't love Annie Greenabelle (pictured right and top). Using end of roll fabrics and
Fair Trade Foundation certified organic cotton, her cute dresses appeal to the girl in all of us.
EnamoreLingerie to feel exquisitely sexy in, and all ethically produced, much from
vintage fabrics. A guilt-free Agent Provocateur if you like!
Beyond SkinPioneers in ethical footwear, Beyond Skin uses
environmentally friendly fabrics such as
hemp, organic cotton and
recycled bottle tops, to create collections that are stylish and wearable across seasons.
From the US
WhishAnother new arrival in store and online this season, Whish is a range of bath products that are
paraben-free, sulfate-free, TEA and DEA-free as well as petrochemical-free and use all
natural and organic ingredients. We feel a pampering session coming on!
Stewart + BrownQuintessential quality casualwear in organic cotton, Mongolian cashmere and sustainable fabrics such as hemp and
Tencel from this American design duo. The pointelle cotton vests are popular all year round. Great for layering.