The London Boutique

We are so proud of Equa's new look we just want to post some more pictures!

Equa In Grazia

The fabulous bronze Hobo Dress by London designer Julia Smith, now avaliable at Equa, features in this week's Grazia magazine.

Equa's New Logo

Equa has been closed for a few weeks and had undergone a fab make-over. The boutique has never looked better and our new logo looks great on the new shop front.

Our new website isn't too far behind so watch this space, but come and see us in our shop on Camden Passage, Islington.

August Outfit of the Month

It’s sale time so this month you get two outfits for the price of one!

Outfit 1

Cropped Silver Linen Jacket by Alchemist. I think this piece is really cool and I’m surprised there are any left! Here it is teamed with jeans but it also looks great over feminine summer dresses.

Zeitgeist Tee by Edun. This 100% organic cotton tee comes in cream and black. It has sleeves that roll back and are fixed with mini printed epaulettes. We've had customers who bought this in one colour and loved it so much they came back for the other.

Vera Jeans by Ruby. These sexy hot pink jeans are 98% organic cotton and 2% elastin. They are best worn tight fitting but the stretch in the fabric makes them really comfortable. They are high rise, coming up to the top of the hip bone, so they look superb with tees tucked in.

Outfit 2

Prism Tunic by Edun. Made from a lovely light silk/cotton mix, this top has a subtle stripe running through the weave. It comes in black or pale pink with black trim. It can be worn loose but it looks very chic cinched in with the Alchemist Wide Patent Leather Belt.

Jackie Pants by Wildlifeworks. A classic cropped trouser. They have beautiful detailing with double darts leading down to the back pockets. 100 % Organic Cotton.

Equa in Time Out's Green Issue

Here we are in Time Out's Green A-Z of the best things to do in London. If you've not yet been to our Boutique why not pop in and see us when you're in Islington?

Two for Tea at Equa

Our latest window display has come courtisy of Esther Coombs, who makes these beautiful cake stands from vintage plates and glasses that she decorates with her incredible drawings. She came to Equa last week and spent a few hours drawing a cafe sceen on our window and creating a wonderful story with our mannequins and one of her cake stands... http://www.esthercoombs.com/

June's Outfit of the Month...

This month's outfit has a distinct 70's vibe!

Hakeya Earrings by Made. Brass with recycled glass.

Royal Hide Bag by Alchem1st, Lovely soft vegetable tanned leather in a rich chocolate brown, with brass stud detailing. It has lots of compartments and is roomy enough for an A4 file or laptop. Vegans might prefer one of our bags by Matt and Nat.

White Shirt by Noir. A beautiful tailored white shirt with full sleeves gathering in at the cuff. A great new take on a classic piece.


White Vest by Alchemist. A really useful organic cotton basic. This is also good under transparent chiffon pieces such as the Alchemist pin tucked tank.

Farrah Jeans by Kuyichi. If you want a break from super skinny jeans these are perfect. A 70’s inspired cut, high waisted, loose in the leg but still tight enough round the hips to feel sexy. There is a cute denim tie at the waist but this could also be substituted for a thin belt for a sleeker look.

Beyond Skin Bella Wedges. I just love the Art Deco print on the wedge, here it peeps out under the jeans to provide interest to the outfit. The height and neutral colour of the straps lengthens the legs making these wedges great teamed with shorts or a pretty summer dress.

Florals Are Everywhere this Summer!

Our latest pieces from Annie Greenabelle are so on trend and perfect for the Summer sun (when it comes out). The Floral Party Dress, as featured in June's eco issue of Marie Claire, is due imminiently... the floral print is made from reclaimed cotton that Annie Greenabelle source. They are one of a number of ingenious designers who seek out end of rolls or off cut fabrics that other fashion designers don't want because there is not enough for a large collection... this means that these dresses are limited in number, which we at Equa think makes them even more special! The black body of the dress is made from 100% Fair Trade Foundation certified organic fair trade cotton.

Throw Away Bag Free Shopping

I never go anywhere without my Envirosax... since I was given one in my stocking last Christmas I haven't needed to use a plastic bag. I'm never caught out when I need to pick something up on my way home from work. They are great, they fold up so small they just live in your handbag so you never forget it.

In the UK we get through around 8 billion plastic bags each year, but unlike many other European countries the UK Government doesn't seem to be doing too much about it... while some supermarkets are now charging for their throw away plastic bags, it is no use unless the others have to do it too and it shouldn't be up to UK retailers to set the agenda, it should be those in power.

Judging by the popularity of our Envirosaxs at Equa and seeing the number of us walking around with our re-usable bags it seems that this is not an issue that is passing us by and so hopefully the UK will soon go the way of Ireland and enforce a charge for all throw away plastic bags.

Penny x

April's Outfit of the Month

For Equa’s debut Outfit of the Month I have chosen a nautical theme. A classic for spring/summer and a theme I never seem to grow tired of!

The Retro Stripe Tee by Kuyichi. It has an irregular stripe in the weave which gives it a subtle texture. I also like the continuous binding which runs from the neck line, along the shoulder seams and round each armhole. A great longer length tee, in a larger size I would also wear this like a dress with leggings.

The Regent Jacket from Edun. A gorgeous cropped lightweight jacket. The zips on the arms have the Edun signature leaf detail.

Cute Sailor Slouch Pants in Fair-trade Foundation certified organic cotton jersey by Annie Greenabelle. I love the mismatched reclaimed buttons which run in two rows down the front of a fold-down waistband. These are super comfortable and are a chic alternative to tracksuit bottoms when you are in a slouchy mood.

Made Sauda Bracelet (both white and black worn here). Comprised of brass, wood and bone. The wood and bone are collected from the ground on foraging trips by the artisans who make them, so no animals or trees are harmed!

Terra Plana Himalaya Heels. What can I say? Coral red, Fabulous!

Thalia x